Qunar Invests for O2O Services

NASDAQ-listed Qunar.com, China's top online tourism retailer, has made the "biggest investment in the company's history" in 517best.com to integrate the online-to-offline business with Qunar's current operations.

517best.com has a national offline tourism service network with over 3,500 outlets while Qunar, with investment by Baidu.com, has over four thousand tourism and nearly 800,000 hotel partners online.

Qunar's rivals such as Ctrip, Tuniu and Alibaba have recently launched upgraded online tourism services.

Ctrip and Tuniu have recently unveiled a cooperation deal.

In the third quarter, online tourism revenue in China hit 12 billion US dollars, up more than 25 percent year on year, according to Analysis International.

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